Hello and happy holidays to everyone! It sure seems like the season snuck up on us fast this year, but we are ready nevertheless. Our showcases are jammed full of the most beautiful pieces we/ve ever been able to offer; we really feel like we have something for everyone!
Our business has changed so much over the years. Who could have imagined decades ago that customers would someday come into our store with a phone in their hand that pulls up a photo of the piece of jewelry that they want…and could order over that same phone (but thank goodness they still want to buy from us)? What we find, though, is in the vast majority of cases we in fact have something in stock that is at least similar to what they are looking for.
Quality control is a bigger part of our job than it used to be. We are super picky about the condition of all the items we stock; and our suppliers know this about us by now. If an item comes in with a flaw, a substandard gem, loose stones, etc., it gets returned if we can/t quickly remedy the problem in house. We often find new items from other stores that customers bring in to be sized or altered that we find with problems. Online, big box, and chain store sellers simply can/t do the kind of quality control that we can. And their vendors can/t give extra care to supplying hundreds of pieces the way they can for one demanding customer.
Another big advantage that we have as an independent is that we can hand select diamonds and gemstones that are the best of a particular parcel. We do this when we buy diamonds in Antwerp and when we buy diamonds and gemstones at trade shows and from salesmen who visit our store. Think about that for a moment…SOMEONE will end up with the same stones from a parcel that we rejected! You can usually see the difference, but our graduate gemologists are happy to explain the reasons why a particular gem is better than another.
So come visit our store soon to take a look at some of the incredible pieces we have. Whether it is watches, fashion jewelry, bridal, estate and antique, diamonds, colored gems or natural fancy colored diamonds, we have something for you in a wide array of prices. Remember we have plenty of free parking, extended holiday hours this time of year, and offer attractive gift wrapping on any purchase. Again, happy holidays, and we hope to see you soon!